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Seeing Is the Biggest Thing in Selling

Accession number: 
1951.0004
Production Years: 
1951

Languages:

Film Properties: 
Length (minutes): 
18
Bibliography: 

"Business in Motion: Films of Current Interest," Canadian Business 24 (January 1951): 62.
"To drive home the point that good lightning plays a vital part in store layout and in effective merchandising, this film uses the flashback technique. Beginning with the days of the general store and cracker barrel, it shows the evolution of the modern retail establishment, where floors, windows, wallspace, lighting, become parts of a unified design."