Knowledge of Merchandise : Substitute Selling

Library and Archives Canada: 16mm.
"Miss Barry is at home with her room-mate, the aspiring graphic artist. Because Miss Barry has told her so much about the problems of sales technique, she has drawn a series of sketches which posit difficult sales situations. Miss Barry plays the clerk, while her friend explains the situation. The balance of the story is illustrated in a store setting. Miss Barry is in the fabric department. When a customer is uncertain of choice, Miss Barry helps them, suggesting a substitute item and explaining why this new product should be more than adequate to meet their needs."